WhatsApp Image 2022-01-27 at 1.37.31 PMContent Marketing Manager

  • Research, study competition, positioning, and follow a unique voice for the brand.
  • Create Hypotheses, Implement and Test content at every stage of Customer Journey
  • Create content to elevate the customer in the buying process from Awareness to acquisition

 

 

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Devic Earth is looking for a Content Marketing Manager for our Kadugodi, Bangalore head office. This role will be part of our Marketing Team which brings our Pure Skies technology to the public. We would love to have you join our fun and cutting-edge green technology company that is helping to improve lives every day through Clean Air for All (#PureSkies).

About Us:

We are a green-tech start-up that has developed a breakthrough technology that is revolutionizing our approach to environmental pollution. Based in Bangalore, our fast-growing company has onboarded dozens of customers, has won multiple awards and has been extensively covered in the media – all in the two years of operations.

Roles and Responsibilities:

  • Create Hypotheses, Implement and test content at every stage of Customer Journey orchestrating content across different platforms online & offline
  • Create content to elevate the customer in the buying process from Awareness to acquisition working across PR stories, emails, social media ads, social media content, reviews & Testimonials, scripts, Blogs, website, community engagement, FAQ’s, newsletters, knowledge bases, case studies, drip campaigns, whitepapers, website content, etc
  • Work on tools like Google Keyword planner, Hubspot, Google Analytics, mailchimp/sendgrid, hootsuite, canva, etc to create the variety of content required for the user journey
  • Research, study competition, positioning and follow a unique voice for the brand. Organize data and sources well.
  • Work beyond written content and expand to audio, video and graphical content to drive traffic & engagement towards brand website
  • Work on SEO content that ranks and scores well across competition and category
  • Experiment, verify and measure each action through strong targets and metrics like views, reach, engagement rate, downloads, economic value & conduct periodic content SEO audits
  • Creating concise, eye-catching, and innovative headlines and body copy for written content
  • Conducting media interviews, writing for media releases & creating content IP’s for online & offline event initiatives
  • Consistent brainstorming and collaboration within and outside the team for new ideas and strategies
  • Building a following for brand on social media with creative work
  • Researching markets and industries to analyze competition and create content that is innovative and original
  • Collaborating with section head strategy, campaign managers, creative team, PR agencies, Digital Agencies, Freelance agencies and designers
  • Update website content as needed
  • Conduct monthly “How to write well” workshops for the rest of the team
 

Required Skills:

  • Excellent verbal and written communication skills, video production & content trend jacking
  • Excellent grasp of English language and working knowledge of nuances of hiring freelancers and vernacular language content
  • Creative and innovative thinker and planner - ability to give clear briefs to designers, social media executives and grasp Marketing & company objectives quickly
  • Able to multitask, prioritize, and manage time efficiently
  • Self-motivated and self-directed
  • Avid reader, a researcher who tracks competition & industry trends
  • Penchant for digital tools, new technologies like a digital native
  • Bachelor’s degree in creative writing, journalism, English, or related field preferred
  • Three to four years experience writing for a large agency or corporation
  • Ability to work as an active member of the Marketing Team (on-site, off-site, and travel when necessary for content production)
  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint) and Google Docs
  • A strong Vendor network will be an added advantage
  • Good interpersonal skills and communication with all levels of management
  • Preference for candidates with Journalism / Content production brands with a high focus on content creation for SEO and audiences
 

Important Details:

Salary: ₹45,000-50,000 per month (₹5.4-6 lakh CTC per annum), provident fund (PF), health insurance, generous leave policy, and a professional development program. Employee stock options (ESOPs) will begin after we reach a certain revenue target.

Experience: 5 years minimum

Language: English (Verbal and written fluency required)

Job Type: Full time

Reporting to: Senior Manager, Marketing

At Devic Earth, we hire stellar people who are smart, work hard, are sincere, and are easy to get along with.

 

Devic Earth Private Limited provides equal opportunity in employment. We administer our policies with regard to recruitment, training, promotion, transfer, demotion, layoff, termination, compensation, and benefits without regard to race, religion, caste, color, national origin, citizenship, marital status, gender, sexual orientation, age, disability, or status protected by applicable law.